CAN WE SUBMIT MULTIPLE OPPORTUNITIES PER PERIOD FOR LCBO TO CONSIDER?

Yes, a supplier may be granted multiple promotion opportunities for different brands within the same period. Likewise, multiple brands may be considered for the same promotion if the opportunity makes sense, e.g., around a theme or solution.

CAN SPONSORSHIPS BE LEVERAGED THROUGH OMNICOMMERCE PROGRAMS?

Yes, provided the supplier has done their due diligence to secure the necessary approvals for LCBO to use and promote the partnership. Approvals will need to be documented in a formal letter of agreement or contract. This is a mandatory requirement and should be confirmed prior to submitting your promotion application.

HOW HAS COSTING BEEN DETERMINED?

The costs to participate are all introductory rates and subject to change. All prices are relative to current in-store display fees, and takes into account the promotional components supporting the offers and the number of anticipated customers that will engage with the online offering.

CAN A TRADE ASSOCIATION APPLY FOR A PROMOTION TO PROMOTE A COUNTRY OR REGION?

Yes. The application should include details of the promotional message, the support activity planned and the estimated number of participating products. The product list can be finalized in partnership with the category team if the application is accepted.

CAN A SUPPLIER SUGGEST A MULTI-BRAND PROMOTION, WHERE OTHER SUPPLIERS WOULD ALSO APPLY?

Yes. We encourage new and innovative ideas to be pitched.

CAN SPONSORSHIPS BE LEVERAGED THROUGH ECOMMERCE OPPORTUNITIES?

Yes, provided the supplier has done their due diligence to secure the necessary approvals for LCBO to use and promote the partnership. Approvals will need to be documented in a formal letter of agreement or contract. This is a mandatory requirement and should be confirmed prior to submitting the promotional opportunity application.

What can a Supplier expect from a reporting perspective? Will results be shared?

Metrics that we will be able to share with vendors include:

For online only promotions: campaign visits, page views on landing page, product views (at the campaign level), orders, banner clicks, sales (product level), units (product level, and device.

For omni commerce promotions: campaign visits, page views on landing page, product views (at the campaign level), banner clicks, sales (product level), units (product level, and device.

WILL FEEDBACK BE SUPPLIED IF OUR APPLICATION IS DECLINED?

Yes, your respective Product Manager will be happy to supply feedback.

 

Questions regarding the new eCommerce Programs may be directed to the appropriate Category/Product Manager.