CAN WE SUBMIT MULTIPLE OPPORTUNITIES PER PERIOD FOR LCBO TO CONSIDER?
Yes, a supplier may be granted multiple promotional opportunities for different brands within the same period. Likewise, multiple brands may be considered for the same display if the opportunity makes sense.
WILL WE BE ABLE TO WEIGH IN AND/OR APPROVE CREATIVE ELEMENTS ASSOCIATED WITH OUR APPROVED PROMOTIONAL PROGRAMS?
LCBO’s Marketing team will collaborate with our suppliers on creative and is open to leveraging brand assets, where appropriate. That said, LCBO will own the creative and shall not require formal approval from the supplier. LCBO will also be fully responsible for production and installation of displays.
CAN WE CUSTOMIZE SIGNAGE COMPONENTS FOR OUR PROMOTIONS?
Ideas for enhanced signage will be considered for use at select stores, but not guaranteed. All creative decisions will be made the discretion of the LCBO marketing team. Trade partners are welcome to share their assets with LCBO and discuss what components LCBO may or may not choose to leverage for marketing and display purposes.
CAN A TRADE ASSOCIATION APPLY FOR A PROMOTION TO PROMOTE A COUNTRY OR REGION?
Yes. The application should include details of the promotional message, the support activity planned and the estimated number of participating products. The product list can be finalized in partnership with the category team if the application is accepted.
CAN A SUPPLIER SUGGEST A MULTI-BRAND PROMOTION, WHERE OTHER SUPPLIERS WOULD ALSO APPLY?
Yes. We encourage new and innovative ideas to be pitched. Complementary products from other suppliers will be considered to fill the display.
CAN SPONSORSHIPS BE LEVERAGED THROUGH KEY PROMOTIONAL OPPORTUNITIES?
Yes, provided the supplier has done their due diligence to secure the necessary approvals for LCBO to use and promote the partnership. Approvals will need to be documented in a formal letter of agreement or contract. This is a mandatory requirement and should be confirmed prior to submitting the promotional opportunity proposal.
HOW HAS COSTING BEEN DETERMINED?
The cost is relative to current in-store display fees and accounts for potential costs associated with promotion in LCBO channels and advertising.
WILL INVENTORY BE FORCED TO PARTICIPATING STORES?
A minimum display quantity is forced from the promo tree to participating stores for most but not all promotions. It is the responsibility of the Store Manager to build ‘ready-for-business’ promotional displays.
WILL FEEDBACK BE SUPPLIED IF OUR APPLICATION IS DECLINED?
Yes, your respective Product Manager will be happy to supply feedback.
Questions regarding Promotional Opportunities or the application process may be directed to the appropriate Product Manager.